Marketing

Align your marketing strategy with your sales plan to co-ordinate effort and produce more effective and tangible results.

Achiever Anyware provides your Marketing team with the tools to plan, execute, deliver and analyse marketing promotions and campaigns using data across all business functions.

Profile and segment your customers and prospects

Segment your database using combinations of criteria to improve targeting. Achiever Anyware provides you with complete visibility of information to enable you to utilise all information gained on each customer to send focused and effective messages, including previous purchase history, events of interest, leads and marketing promotions received.

Design and plan your campaigns

Achiever Anyware’s campaign management functionality enables you to create multi-media, permission-based, personalised campaigns directed at customers, partners and/or prospects. Budget, target response rates, expected revenues, actual costs and revenue generated can be recorded against each campaign.

Achiever Anyware’s business process functionality can be used to create and monitor key milestone dates for each different campaign medium ensuring consistency across campaign execution. Achiever Anyware can also set up templates of activity to make sure that all the internal actions that need to be carried out are completed on time such as booking rooms and sending out mailings.

Monitor responses and click-throughs

Achiever Anyware allows you to track and manage each incoming response effectively. Each response is allocated to the campaign allowing it to be tracked back for future analysis. Pre-defined business rules can be used to automatically allocate the lead to the appropriate sales team member ensuring follow up activities are carried out within a specific timeframe.
Achiever Anyware functionality monitors click-through information to identify customer interests. Click-through details are recorded against the individual record to enable the data to be used in future targeting and promotions.

Handle opt-outs and undeliverables

Comply with the data protection act and ensure your marketing budget is spent effectively by monitoring opt-outs and undeliverables. Achiever Anyware functionality automatically processes email opt-outs by flagging the record, to comply with data protection legislation.

Manage and plan events

Achiever Anyware’s event management functionality allows you to plan and manage all types of events and workshops.
Details of speakers, key milestones dates and target audience can be recorded against each event. Invitations can be sent to each confirmed attendee whilst on-line surveys and feedback forms enable you to assess your events and improve the services offered.

Execute telemarketing campaigns

Telemarketing actions may be conducted as part of a marketing campaign and Achiever Anyware allows you to automatically generate follow up telemarketing actions to your selected team by percentage of total calls or number of calls to make, thus ensuring work is distributed effectively and according to current workloads.

Analyse marketing effectiveness

Achiever Anyware allows you to assess effectiveness of campaigns using different criteria, such as medium, results for the same campaign over a given period, number of leads, number of responses, and order conversion ratios, to enable you to justify your existing marketing budget and plan your next one.