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Achiever
Marketing & Event Management
Achiever Solutions help
you effectively manage and analyse the success
of your marketing activity and help you identify
new up- and cross-sell opportunities with new
prospects and existing customers.
Achiever Marketing functionality
can help your business:
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Maximise marketing spend |
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Increase hit rates |
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Improve targeting
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Improve
conversion rates |
Marketing & Event Management
Functionality
Effective
Targeting
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Record standard contact,
address and organisation details and related
information in one central location |
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Record additional
profile information against each organisation,
address and contact, such as competitor products
purchased, literature requests, subscriptions
and training courses attended |
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Rank prospects/customers
and create filters on priority/hot prospects/customers |
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Create marketing
lists based on sophisticated criteria, including
location, products bought, size of organisation
and turnover |
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Run perpetual
campaigns, including where prospects are contacted
regularly |
Campaign Management
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Record all marketing
activities and campaigns, such as mailings,
telemarketing, web site, email shots, seminars,
adverts and exhibitions |
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Record
additional profile information against each
campaign, including business objectives, target
audience, products promoted, marketing team
and role |
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Assign costs
to each marketing campaign for future profit
analysis |
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Assign budgets
to each campaign and each campaign type, such
as direct mails, exhibitions to monitor budget
versus spend |
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Record
campaign milestones against each campaign
and monitor key dates and slippage |
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Link enquiries
and activities to campaigns for conversion
rates analysis |
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View campaigns
a contact has been included in from the contact
record in Achiever |
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Assign partner
companies and suppliers to campaigns for future
analysis |
Telemarketing
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Create call lists and allocate calls (percentages)
to different users |
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Assign
calls to a campaign for future reporting and
analysis |
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Integrate
with telephony systems for quick dialing |
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Create
telemarketing scripts using Achiever Workflow,
to prompt users to ask specific questions
and create follow up actions and ask further
questions based on response given |
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Record
all responses to questions in the database
for future targeting and analysis |
Event Management
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Create target list of contacts to send invitations |
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Send HTML
and/or Microsoft Word invitations to selected
contacts |
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Record
attendees |
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Ability
to send invitations to those not already responded
and further details to those who have |
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Ability
to record contact's attendance at each event
and send Thank You notes |
Reporting
and Analysis
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Produce marketing costs versus profit analysis
across individual campaigns, campaigns run
within a date range and campaigns of a selected
type |
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identify
most successful types of campaigns within
a selected date range, for example, direct
mail versus advertising |
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Produce
cost per lead and cost per order by campaign
analysis |
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Generate
graphical campaign analysis reports |
View Achiever
Marketing Functionality (.pdf)
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